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Value-centric leadership

Rebuilding Legacy: Boeing’s Path Forward (part 2)

New Leadership, New Chapters: A Fresh Start Kelly Ortberg’s tenure as CEO marks a new era for Boeing, characterized by a deep renewal of commitment and a comprehensive revamping of operational practices. Amidst significant challenges, Ortberg’s strategic decision to base himself in Seattle, closer to the company’s core operations, reflects a determined shift toward transparency […]

Value-centric leadership

The Rise and Fall of Boeing: A Leadership Oversight Causes the Lucifer Effect (part 1)

Leadership and Legacy The story of Boeing compels us to reflect on the following crucial questions. How does leadership shape an organization’s core values? To what extent can a change in leadership redirect the entire trajectory of a company? How does the degradation of these core values signal a potential decline in an organization’s fortunes? […]